This is the sum of two values: the total number of people who shared the business.instagram homepage on Twitter + the total number of business.instagram followers (if business.instagram has a Twitter account). The total number of people who shared the business.instagram homepage on Delicious. The total number of people who shared the business.instagram homepage on StumbleUpon. The total number of people who shared the business.instagram homepage on Google Plus by a google +1 button. This is the sum of two values: the total number of people who shared, liked or recommended the business.instagram homepage on Facebook + the total number of page likes (if business.instagram has a Facebook fan page).

Operative System running on the server. Type of server and offered services. Character set and language of the site. The language of business.instagram.com as detected by CoolSocial algorithms. Represents HTML declared type (e.g.: XHTML 1.1, HTML 4.0, the new HTML 5.0)

The total number of people who tagged or talked about website Facebook page in the last 7-10 days. The type of Facebook page. The description of the Facebook page describes website and its services to the social media users. Facebook Timeline is the new layout of Facebook pages. A Facebook page link can be found in the homepage or in the robots.txt file. The URL of the found Facebook page. The total number of people who like website Facebook page.

Total number of Tweets. It measures how much websites talk to its social media audience. Total number of Followers. It measures how big is the social media audience. The date of Twitter account creation. Total number of people who added this Twitter account to their lists. A Twitter account link can be found in the homepage or in the robots.txt file. The URL of the found Twitter account page. Where site or its webmaster resides. The description of the Twitter account describes website and its services to the social media users.

The IP of a server identifies it. It can be unique or shared between multiple sites. Server location specifies where it is physically. The next date business.instagram.com will expire. The owner usually renews every year its domain, but some prefer buying more than a year only. The registar is the authority where business.instagram.com is registered. The date business.instagram.com was registered for the first time. Domain age is a measure of how much a site is old. Older sites have normally more importance and are more trustworthy than young ones.